Thursday, November 20, 2014

Day +174 SHARE THE LOVE!!!

Ryan in Subaru’s Share the Love Event Commercial
Supporting Make-A-Wish America

Okay, there is just a little bit of excitement in our household right now.  The TV is fired up, the Facebook Posts are starting, the blogs are being published, and the Tweets are going out.  Today is Ryan’s big debut on the small screen!

Late this summer, we were contacted by the Make-A-Wish Foundation with a very rare opportunity.  Subaru was looking for a “Wish Kid” to be in an upcoming National TV Commercial for their annual Share the Love Event.  Make-A-Wish thought of Ryan and asked if we would be interested.  Of course we would!  How many times in your life do you get to do something like that???

We were especially honored to be able to do something so important to funding the Wishes of Children with Life-Threatening Illnesses.  This is the 7th Year of the Subaru Share the Love Event.  Last year, the campaign generated over $2 Million dollars for Make-A-Wish.  This year, Subaru plans to donate a record $15 Million to various charities, including Make-A-Wish.

In addition to the commercial, Subaru produced a “behind the scenes” video.  We had the opportunity to see it for the first time last night.  I can’t believe how chunky Ryan looked when we filmed! (He had just come off steroids.) For now, we have been asked not to share the behind the scenes video because it is intended to be shown to Subaru employees.  However, I am hoping to eventually get permission to share it here, because it is really cute.

I also had the opportunity to write a guest blog entry about our experience for Make-A-Wish that I will share once it is posted.

Here is a link to what appears to be an extended version of the commercial.  Ryan has scenes at both the beginning and end of the video so be sure to watch the whole thing!:

Thank you Subaru, Make-A-Wish America, Make-A-Wish Alaska & Washington Chapter, Carmichael Lynch (Advertising Agency) and Smuggler (Production Company) for such a fun experience!

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